The impact of Mobile Commerce on Business

Mobile Commerce is the use of a mobile device to view media, make transactions and to download items from anywhere in the World.
The industry I have chosen to describe impact that mobile commerce has had on it is "The Hotel Industry".

The feature that stands out the most when discussing mobile commerce is that the "reach" of Mobile commerce is endless - over 1 billion users globally allowing users to connect to millions of products.

When booking a hotel a customer can use their mobile phone to look at hotels all over the world, photos, descriptions, reviews and rates all from their mobile phone.  Sites like Trip Advisor use customer reviews to rate hotels in order of guest satisfaction and prospective guests can view these reviews before booking - the impact on the industry is that they need to be aware that customers are ready and willing to review their product / service and this normally ensures that hoteliers are constantly improving their customer service.

http://www.tripadvisor.ie/Hotel_Review-g186605-d559524-Reviews-The_Croke_Park_Hotel-Dublin_County_Dublin.html
The link above is a link to Trip advisors page reviewing The Croke Park Hotel in Dublin, the page shows that the hotel is ranked #4 of 178 hotels in Dublin.  Customers can view reviews and photos before they book.

Also in the hospitality industry, mobile commerce can be used by customers to check into their hotel room from their mobile phone - thereby saving them time standing in line at the hotel reception room.  This type of service would be used more by business travellers but it is a useful tool and can only have a positive effect on the hospitality industry.

Also whilst in a hotel, customers can view and pay their bill through their tv or from their mobile device and check out - all saving them time and also reducing the staff overheads for the hotel.

The number of airlines offering on-board mobile payments will increase from 5 percent to 36 percent in the next two years, according to a new report from WorldPay.  The report reveals that airlines will increase their focus on mobile as both a distribution channel and a payment method.  Some of the ways that airlines will extend their existing mobile services over the next couple of years include offering ancillary purchases such as seat upgrades, booking management, onward travel and in-flight purchases via mobile phones.

So the future of mobile commerce seems to be growing more and more to cope with demand from customers all over the world for fast, hassle free experiences.